This is the first post of this blog and will cover one of the most important components in email marketing – tracking the opt-in conversions. When you know where from your subscribers come and start focusing on traffic services that perform best, you can remarkably reduce the time you spend on traffic generation and increase the amount of subscribers you get.

I am tracking my opt-in conversions using LeadsLeap’s Real Tracker. It’s 100% free to use and has no traffic limits for your tracking link. The opt-in tracking is done in these following 3 steps:

Step 1 – Create a Tracking Link

It’s the easiest part, just find “Track Links” from left menu inside LeadsLeap and add your lead capture page url you want to track. Edit your url settings as you like.

Step 2 – Get Convert A Code

In order to track opt-in conversions, you need to get Convert A code.

Click on chain icon under Convert A and you get the code to use in next step

Step 3 – Insert Convert A Code into the HTML of Your Thank-You Page

The thank-you page is a webpage where subscriber is redirected after submitting email on your lead capture page or after confirming subscription. In my example here I am using CreateSplashPages as a page builder. When you edit the splash page you use for your thank-you page, you first have HTML editor ON:

To insert Convert A Code, turn HTML editor OFF

When you have completed these 3 Steps you are almost done.

The only job left to do, is to test if everything is working properly:

  1. Visit your tracking link for your Lead capture page – in my example
  2. Fill in the form with your own email
  3. Check detailed stats for your tracking link and see if conversion is registered

In my example is the traffic source I got conversion (email subscriber) from because I visited my tracking link from Leadsleap’s member’s area:

As you can see, there’s nothing complicated in tracking opt-in conversions. It’s very beneficial for your business and it can offer you some fun to discover new high-converting traffic sources. If you have still any questions, you can let me know in comments below.

How to Track Email Opt-in Conversions

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